On July 17, Philipp Plein’s Knokke flagship store in Belgium was broken into by three criminals who smashed in the main door and stole thousands of dollars in merchandise.
Then, last night (July 18), Plein’s London store on Bond Street was also hit.
Most people would be upset by such a violation, not to mention the loss of income from the inevitable closures while the shops are refitted with new doors and merchandise. But not Plein. On the contrary, he kind of seems to be living for it. He even posted security footage of the robbers at work on his Instagram feed with the hashtag #PPFanLove.
According to a press release, once inside the stores the robbers went straight for the newest fall pieces, which had only recently arrived and were already beginning to sell out.
Investigations are currently under way in Belgium and the UK to find the culprits. Thankfully, both stores were closed at the time of the break-ins, so no one was around to be hurt or traumatized by the incidents.
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