Pat McGrath is slowly expanding her makeup empire. Today on Instagram the fashion icon announced that her beauty brand, Pat McGrath Labs is releasing a primer, setting powder, and a collection of foundations in July. Titled Skin Fetish: Sublime Perfection, McGrath’s “system” has been a project 25 years in the making.
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The foundation collection features 36 shades, allowing McGrath fans to get her signature “no makeup” look regardless of their skin tone. As to why it took over two decades for her to release a foundation line, it’s because her formulas go beyond just covering the skin. The foundations are infused with a vita-serum complex, designed to fight wrinkles. Meanwhile the primer is made with hyaluronic acid, which helps lock moisture in.
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Rounding out the collection are a foundation brush and a powder brush. According to Fashionista, they are cruelty-free, vegan, and made from fair-trade materials. This is why we love Pat — she thinks of everything!
Skin Fetish: Sublime Perfection will be available online at Pat McGrath’s website, as well as online and in select Sephora stores, and Bergdorf Goodman this July.
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