The hue of the weekend according to the East End set was pink, thanks to the annual Hamptons Party & Paddle for Pink. Kicking off with an early Saturday morning paddle race in Sag Harbor, the day ended on a sweet note with a bash at Lisa Perry‘s enchanting manse. And yes, the color du jour was spotted over and over again at the day-long event, which raised $1.5 million for The Breast Cancer Research Foundation. The eve featured the WaterWorks synchronized swim team, plus paddles signed by the likes of Gwyneth Paltrow, Tory Burch, and Aerin Lauder up for bid. As for who actually wore pink? Ashley Olsen, Molly Sims, and Martha Stewart all donned various rosy shades (Mary-Kate Olsen opted for noir). Other attendees included some very chic pairings, like Jonathan Adler avec Simon Doonan, Donna Karan and her daughter Gabby Karan De Felice, and model Hilary Rhoda plus her beau Sean Avery.