Nadja Bender, David Alexander Flinn Front Jimmy Choo Spring Ads

by Paige Reddinger

Nadja Bender and David Alexander Flinn are the faces of Jimmy Choo’s Spring ’16 campaign. The company hired Laird + Partners for creative direction this season, which enlisted photographer Cass Bird to bring it all to life. In previous seasons, the luxury footwear brand has tapped into the celebrity realm with Nicole Kidman (who has done four of its campaigns) and as of last season, Kate Hudson, to drum up press.

 “I wanted the new campaign to illustrate the Jimmy Choo woman and man of today; they have a natural radiance and allure that comes from being confident and self-assured,” said creative director Sandra Choi. “For the women’s campaign, the imagery captures the modern woman—she’s confident with a laid-back approach to glamour that emanates from her self-assurance and unequivocal personal sense of style.Shot in Los Angeles, with styling by Melanie Ward, the Spring ’16 campaign evokes the carefree glam and laid-back luxe of the California lifestyle.

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