Because She’s ‘Worth It’: Susan Sarandon Joins L’Oréal Paris as Ambassador

by Kristen Heinzinger


Susan Sarandon joins the ranks of Julianne Moore, Naomi Watts, Blake Lively, Karlie Kloss and other female role mods as a L’Oréal Paris ambassador. The beauty brand announces the news as it continues its #WomenofWorth campaign, which spotlights major female influencers and leaders. The 69-year-old actress, humanitarian, Goodwill Ambassador, and Academy Award winner (if she didn’t make you teary in Stepmom, check for a pulse) undoubtedly fits the bill. “She is strong, charismatic, and talented and has a compelling sense of self,” said Cyril Chapuy, the brand’s global president, in a statement. “Her outspoken activism, captivating film work, and authentic charm continue to inspire women to be fearless and believe in their convictions.”

“The very first time I heard ‘Because I’m Worth It’, it definitely was a shift in the framing of why you should look good,” Sarandon said. “It had to do with women becoming the master of their own lives and decisions…Beauty comes from the inside; it’s a state of mind.”

The ageless beauty, looking really comfortable in a directors chair, also opened up in a behind-the-scenes video. “Beauty—it’s arbitrary, it’s capricious,” she says.  What it means to be worth it? “Embrace who you are, no excuses, figure out your moral bottom line, you’re not afraid to live, you’re not afraid to love…” Tall order!

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