Coach has enlisted actor and producer Michael B. Jordan as the first global face of their menswear business. His new gig will include appearing in campaigns for men’s ready-to-wear, accessories, and fragrance starting with the Spring 2019 season. He’ll also be working on special design projects with creative director Stuart Vevers and philanthropic endeavors with the Coach Foundation.
Jordan’s film roles include Fruitvale Station, Creed, Fantastic Four, and the mega hit Black Panther, which grossed more than $1 billion at the box office. His television roles include The Wire, Friday Night Lights, and All My Children. Upcoming projects for him include Creed 2 and Just Mercy where he’ll play civil rights defense attorney Bryan Stevenson alongside Brie Larson.
“Michael is cool and authentic, and he really embodies the Coach guy,” Vevers said in a statement today. “I’ve had the chance to get to know Michael over the last couple of years. He always looks great in Coach, so it felt really natural to build our relationship.” We’re into it.
Brush up on all things Michael B. Jordan with his 2017 Vogue 73 questions interrogation.