Max Mara Creates The Whitney Bag With The Renzo Piano Building Workshop

by Zachary Weiss

The latest in a string of parties celebrating the new Whitney Museum? Max Mara released their new Whitney Bag in collaboration with The Renzo Piano Building Workshop last eve. “The bag is a result of a dream,” said Max Mara creative director Ian Griffiths. “We decided that we wanted to become involved in sponsoring the reopening of the Whitney downtown, and we made a wish list of thing we wanted to do. One of the things we wanted to do was a collection based on the museum, and the other ultimate dream was to collaborate with the Renzo Piano building workshop and design that would become an icon of design. That was more than a year ago, and here we are a year later with the bag in front of us!”

Griffiths, along with guests including DJ Harley Viera Newton, Max Mara brand ambassador Lauren Remington Platt, and art lover Beth Rudin DeWoody, confessed he’s most looking forward to the Whitney Museum neighborhood blowout party on Friday. “I’m looking forward to it, because it’s going to be a real party with so many people and so many backgrounds,” Griffiths said. “It’s going to be a party where people really enjoy themselves. Not one where people go there because they have to be there for some reason, but a party that’s celebrating something amazing. Like the relocation of the Whitney back downtown to the area where so much of the art inside of it is created!”

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