Luxury-on-Loan Site Armarium Officially Launches with a Tony Park Ave Fête

by Paige Reddinger

Armarium, the new invitation-only, on-demand styling app that allows clientele to wear luxury on loan celebrated its official launch at 583 Park Avenue on Thursday with chic soirée that brought out the fashion crowd. Armarium is the brainchild of luxury fashion veterans Trisha Gregory and Alexandra Lind Rose, who felt there was a gap in the market for upscale runway pieces on loan. Think of it as Rent-the-Runway for the fashion savvy, sophisticated seteven Park Avenue’s deepest pockets need one-time occasion pieces, after all.

Guests perused an installation of Armarium’s ready-to-wear and accessory pieces in curated vignettes throughout the space, and mannequins decked out in Armarium’s cocktail attire offering hung suspended above the party. The event concept was designed by Bronson Van Wyck and his new company Workshop. Van Wyck also worked with Gregory and Lind Rose on their pop-ups at the St. Regis hotels in New York City and Aspen. The duo also held a pop-up in Los Angeles at famed florist Eric Buterbaugh’s boutique.

Fashion and society A-listers like Indre Rockefeller, Nell Diamond, Jamie Tisch, Byrdie Bell, Nina Agdal, Jamie Beck, Devon Windsor, Lauren Remington Platt, Dalia Oberlander, Genevieve Jones, and many, many more showed up in pieces lent by Armarium. But that’s just a mere fraction of the bold-faced names that showed up to support Gregory and Lind Rose’s new venture. The app is now live, so sign up and start placing your orders—even just a small portion of the party’s guests become regular clients of Armarium, you’ll need to book the looks tout de suite.



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