Lucky Blue Smith, Hailey Baldwin in Philipp Plein SS ’16 Campaign’s Model Quartet

by Paige Reddinger

Philipp Plein’s Spring/Summer 2016 campaign features a quartet of PYTs with male mod du jour Lucky Blue Smith fronting the brand’s campaign for a second season in a row. Smith’s sister, Pyper America Smith (how about those family names?), is also featured in the campaign. The Smith sibs have been drawing plenty of attention lately for their incredibly good looks…it turns out all four of them are drop-dead gorgeous.

Starring alongside Smith and his sister is Hollywood darling Hailey Baldwin and Australian Sudanese model Ajak Deng. The sexy sci-fi-inspired campaign was shot by Steven Klein and shows the mods wearing robot arms under strip lighting. As for the clothing, there’s plenty of Plein rock ‘n’ roll fare like spikes, studs, and chains. Stay tuned for more about these campaign stars as they continue to dominate the spotlight in fashion and beyond…

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