Longchamp is celebrating their 70th Anniversary this year, staging their first full-scale runway show on Saturday, September 8 at 3:00 as part of New York Fashion Week. “We felt that this was the right time to take things to the next level and to set out our vision of the dynamic, cosmopolitan Longchamp woman,” said creative director Sophie Delafontaine. “Longchamp has always acted on intuition — something we can allow ourselves to do because we are independent — and we chose New York as we are inspired by the energy and freedom of the city.”
This intuition also led Longchamp to tap supermodel Kendall Jenner to appear in their fall campaign, which launched last month. The ads feature Jenner in Parisian-chic ensembles like a black velvet tuxedo, black and white shearling coat, and black burnout-velvet long-sleeve dress and carrying a corresponding bag from the brand’s soon-to-be iconic new Amazone collection.
In addition to print ads, the campaign also features a handful of short videos that show Kendall movin’ and goovin’ in the clothes and just generally modeling about.
There is also a more traditional minute-long commercial starring Kendall and a beautiful chestnut stallion running through the streets of Paris and nuzzling at the top of the steps outside Sacré-Cœur. No doubt you will begin seeing shorter versions of the ad playing on TV and online soon, if you haven’t already.
Longchamp’s 70th anniversary celebration will continue next month with a special event at the Opéra Garnier in Paris, capping off a year of milestones for the brand, including the opening of their Fifth Avenue flagship in Manhattan and the launch of their limited-edition collaboration with Shayne Oliver. Of course, the year isn’t over yet. No doubt Longchamp has one or two more surprises up their sleeve. Only time will tell!