Karlie Kloss & Joan Smalls Front Joe Fresh’s Fall 2015 Campaign

by Sydney Sadick


By the look of Joe Fresh’s fall 2015 global campaign, we can expect a whole lot of denim! Karlie Kloss, who starred in the brand’s spring 2015 ad set, is back as the face of the the brand along with Joan Smalls and hommes Sean O’Pry and Andres Velencoso. The campaign was shot in New York by Johan Sandberg  and shows the quartet of mods in key looks from the collection. Think a nod to the ’60s and ’70s via patchwork denim, flared silhouettes and down surplus fabrics updated with a modern look. “This is our second season with Karlie Kloss and newly featured Joan Smalls, Andres Velencoso and Sean O’Pry. They resonate with customers around the world, which helps drive momentum for the ongoing expansion of Joe Fresh in international markets,” said Mario Grauso, president of the brand. “Bringing together this exceptional group of talent creates an exciting moment for Joe Fresh and delivers our message of easy, modern style via bold and powerful imagery.” PS: if you’re Karlie-obsessed like a lot of us, you’ll be able to shop her favorite items from the collection through an in-store special titled “Karlie’s Picks” and on the brand’s website.

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