These days, Josie Natori has got three offshoots under the umbrella of her eponymous label, Josie Natori ready-to-wear, Josie by Natori loungewear, home, and bedding, and N Natori, an exclusive collection for HSN Apparently, the powerhouse businesswoman (did you know she cut her teeth on Wall Street?), founder, and CEO of the Natori Company knows how to throw a great party.
To fête the first transition of Natori’s premiere New York City concept boutique—the Elizabeth Street locale was designed to seasonally cycle an assortment of curated merchandise from Natori labels—the designer hosted a pajama party around the store’s latest theme, Josie by Natori. The vibrant collection of eclectic mix and match lingerie, sleepwear, accessories, and home décor appeared even more vivid against the backdrop of the store’s black and white interior. Inventing graphic chevrons, lush florals, and other lively prints in neon hues is apparently Josie’s favorite part about this collection. “I love the mixing of the prints and nothing matching. I don’t like when things are matchy-matchy; to me that’s kind of old. It’s fun for me to design for this customer that’s adventurous, playful, and little more irreverent,” Natori told The Daily.
Also debuting? A lovely addition to the Natori scent repertoire, Josie, the arrival of which was announced with incredible sidewalk chalk artwork at the store’s entryway. Luckily, we left with samples of the sweet floral fragrance that boasts notes of Asian pear and bergamot combined with sampaguita (the national flower of the Philippines), freesia, and wild orchid.
There was a lot to discover within the intimate Nolita space. We perused the luxe loungewear (sans the luxury price, we might add) while sipping petite cans of Sofia sparkling wine and picturing the super soft kimonos and chemises at home in our wardrobe. We reveled in the exciting anticipation of cracking open fortune cookies only to find a fashionable and spot on style fortune from Josie herself. And we indulged our creativity with origami lessons, crowded around a tabletop like kids in art class, before heading to the Bosco photo booth to capture our newfound skills and share them with the world.
Look out for the next Natori bash just before Fashion Week around Labor Day weekend: when Josie Natori ready-to-wear will take center stage. Intriguing!