Peter Yates, the current creative director at Hearst Magazines International, is taking on a new role, as he’s been promoted to executive creative director of international branding for the company. In his new role, he will still oversee the creative functions for the 285 glossies and 200 websites under the Hearst umbrella, but he will increase his participation in licensing, brand development, visual strategy, and creative direction. Australian-born Yates oversees 61 different editions of Cosmopolitan, 36 editions of Harper’s Bazaar, and 28 Esquire editions which span 81 countries and 34 languages.
“Peter has done an incredible job guiding the brand direction of Hearst Magazines International’s titles, elevating our presence and impact with readers worldwide. He has developed strong relationships with our international editors around the world, and I am pleased that he will now share his knowledge and vision on an even broader scale,” said Kim St. Clair Bodden, SVP and editorial director at Hearst Magazines International. In addition to his creative gig at Hearst, Yates also runs his own agency, called Peter Yates Design. Started in 2006, his independent work has included clients such as Bloomingdale’s, The Ritz-Carlton, Verizon, and Volkswagen. Before joining Hearst, he was the founding design director at erstwhile Condé title Cargo. He arrived there in 2004, from ESPN The Magazine, where he also served as the design director for six years, starting in 1998.