Jason Wu Makes His Fragrance Debut with Lily Aldridge Campaign

by Kristen Heinzinger

Jason Wu

Jason Wu is making his fragrance foray, and Lily Aldridge is helping him with its debut. The mod fronts the campaign for Wu’s namesake eau de parfum in a shot by Inez Van Lamsweerde and Vinoodh Matadin, with creative direction by Fabien Baron. For the fresh scent, Wu worked with master perfumer Frank Voelkl, and together they blended a floral, woody scent featuring Taiwanese flower Jasmine Sambac, a reference to Wu’s childhood—he used to pluck the flower from his neighbor’s stone wall. Other notes include pink pepper, fig, freesia, peony, and silky musk, to name a few. As for the bottle, Wu partnered with architect Andre Mellone to create an architecturally pleasing circular gold cap and thick glass base, showcasing the nude-blush liquid.

The parfum will be available for $145 at Saks Fifth Avenue in August.

Jason Wu

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