Reebok is about to get the golden treatment thanks to its new face, Jasmine Sanders, a.k.a @golden_barbie. The mod, actress, and fitness maven joins the likes of Gigi Hadid, Teyana Taylor, and Future in her new gig, and will front Reebok’s Women’s Classic campaign and collection with Lady Foot Locker, launching nationwide in key Lady Foot Locker stores as well as on Reebok’s website. “I’ve always been a huge fan of Reebok and its unique take on street style and fitness, so when I was asked to become the latest member of the Reebok family, the answer was simple,” said Sanders in a statement. “I love how versatile this Reebok collection is and allows me to go from the street to the gym and back, which works so well for my busy schedule. This collection really shows women and young girls that you can be fit and fabulous – and that message is very important to me as I live it every day.”
The beauty was lensed at the Los Angeles Memorial Coliseum wearing key styles like the coordinating red/white/blue striped crew and the long striped skirt, paired with the Aztec garment and gum sneaker in white. The 26-piece collection also features the rib tank top, various tees, a knit track short, and various styles of the Aztec sneaker in black, white, red, and blue, along with the Classic Leather sneakers in white, black, and neutral color ways. “We’re very excited to have Jasmine Sanders join the Reebok Classic family because she has a unique sense of style that crosses over from fashion to fitness and beyond,” said Todd Krinsky, global vice president of Reebok Classic and Entertainment. “Not many people have the credibility to do this. We think that Jasmine is a bold voice for her generation and we’re very excited to share what’s in store for Reebok Classic and Jasmine in the future.”
