Just in time for New York Fashion Week, InStyle debuts a chic new look and logo for its March issue—which hits newsstands today—fronted by Shailene Woodley and styled by InStyle fashion director Melissa Rubini.
“Our readers told us over again that they read us to retreat,” said Rina Stone, the mag’s creative director, who tapped design firm NR2154 for a new typeface, landing on Luce (an appropriate font and ode to Time co-founder Henry Luce).
“We wanted to ensure that picking up an issue of InStyle speaks to the inherent value of print and delivers a distinct experience the reader can’t find anywhere else,” said editor-in-chief Ariel Foxman. “We have been the best-selling core fashion book on the newsstand for 18 years in a row and within our competitive set, we have the highest number of subscriptions at the highest subscription price. Our reader pays a premium for InStyle. The ethos behind this redesign is that our print flagship isn’t meant to be just read once; it’s a luxury product meant to be savored, dog-eared and displayed.”
As far as content goes, the glossy has introduced new sections: The Get, a new front-of-book fashion and beauty roundup, and The Guide, which intensely covers specific topics in fashion, beauty, and travel (March focuses on sunglasses, mascara, and Los Angeles).
InStyle is also set to take its new look online. On March 2, the homepage, typefaces, and architecture will mimic that in the print edition.