INIKA Organic Brings Sustainable Beauty to the Runways of Jonathan Cohen and Chocheng

by Thomas Herd
Today’s millennial zeitgeist strongly favors brands that can satisfy both internal and external value. That has never been more apparent than in the last few years, with the rise of sustainable powerhouses such as Australian beauty brand INIKA Organic and fashion houses like Jonathan Cohen and Chocheng.
These pioneers in the progressive space teamed up at New York Fashion Week to co-produce runway shows designed — across all facets — to showcase the peak performance and quality that sustainability can deliver. The backstage of Jonathan Cohen’s show was curated as a holistic wellness station, with makeup by Yuki Hayashi for INIKA. And Chocheng’s INIKA makeup looks were created by Campbell Ritchie.
INIKA Organic — the only all natural makeup brand at New York Fashion Week — was responsible for producing the runway show looks for both Jonathan Cohen and Chocheng, where model appearance and performance are paramount to market success for these labels was certified organic, certified cruelty-free, certified vegan, certified halal, 100% nontoxic, 100% recyclable. The Jonathan Cohen outfits worn by the models harness upcycled materials, such as fabric scraps and Swarowski crystals — that actually empower an entire female work force in India — to assemble head-turning runway looks in vivacious styles.
Chocheng’s show was also 100% natural, just like INIKA Organic.

Chocheng Spring 2020 (Romke Hoogwaerts)

INIKA Organic’s capabilities have similarly blossomed to include colorful style variations. As evidenced by the eye shadows and lipsticks on display at the Jonathan Cohen show, INIKA Organic can not only compete with top luxury makeup brands in terms of performance but also style versatility.

Chocheng Spring 2020 (Romke Hoogwaerts)

INIKA Organic’s eclectic fusion of style, performance, and ethical value was celebrated quite conspicuously at both the Jonathan Cohen and Chocheng Shows by a small army of leading beauty and fashion influencers such as Natalie Off Duty, Charlotte Bridgeman, Lorena Haliti, and Lisa Cahue who came to celebrate this new gold standard in sustainable fashion.

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