Influencer Engagement Rates Drop, Victoria Beckham CEO Exits

by Aria Darcella July 12, 2019

written by Aria Darcella July 12, 2019

(Shutterstock)

Read today’s dose of chic intel right here…

Instagram Influencer Engagement Rates Are Nearing All-Time Low (Dazed)
According to a new study by InfluencerDB, people aren’t engaging with influencer posts as much as they used to. Likes on sponsored posts have dropped 2.4 percent since 2016. Meanwhile, likes on non-sponsored content has dropped 1.9 percent. However it’s not all bad news for influencers — those with a smaller following tend to have higher engagement rates.

(Shutterstock)

Victoria Beckham CEO Steps Down (Business of Fashion)
Paolo Riva is stepping down as CEO of Victoria Beckham after only one year for “personal reasons.” Ralph Toledano, the brand’s chairman, will take over. “It has been a real pleasure working with Paolo, and on behalf of the board, I would like to thank him for his contribution,” Toledano said. “I look forward to continuing to drive and implement the strategy for the brand with Victoria and the team.”

Heidi Klum Is Married (People)
Heidi Klum secretly married Tom Kaulitz in February. Klum and Kaulitz began dating in early 2018, and became engaged in December of that year. Congrats!

Tom Kaulitz and Heidi Klum at the 2019 Golden Globe Awards (Shutterstock)

Barbie Gets a David Bowie Makeover (Harper’s Bazaar UK)
To celebrate the 50th anniversary of David Bowie’s album, Space Oddity, Mattel has released a Barbie doll dresses as his Ziggy Stardust character. Complete with red hair and the character’s makeup, the doll even comes in special packaging that pays tribute to Bowie’s early career. The collector’s item retails for $50.

: (Mattel)

: (Mattel)

Aerie Partners With the Special Olympics for a New Campaign
The Special Olympics’ Global Week of Inclusion kicks off on July 15. To honor the week — and celebrate the Revolution is Inclusion initiative — Aeirie is launching a campaign starring seven Special Olympics athletes. Chelsea Werner, Daijah Massie, Danielle List, Emily Mazur, Hannah Petrucelli, Jessica Clayton, and Kaitlyn Anderson were photographed alongside Aerie models Aly Raisman and Iskra Lawrence in the brand’s Fall ’19 collection. The athlete’s journeys and accomplishments will be shared throughout July on the brand’s #AerieREAL Life platform. Additionally, next week Aerie will collect donations from customers to benefit the work of the Special Olympics. A minimum of $50K will be donated by the brand as part of the campaign.