H&M Launches 2016 Design Award Winner’s Collection

by Kristen Heinzinger

hannah-jinkins-portrait-2H&M is gearing up to launch its collection with 25-year-old Hannah Jinkins, winner of its 2016 Design Award. She won the award in December for her “totally fresh way about women’s fashion,” and for “creating pieces that have a real energy and authenticity,” said Ann-Sofie Johansson, creative advisor at H&M, in a press statement. Since then, Jinkins has worked closely with the fast-fashion retailer to develop pieces that embrace her signature utilitarian, feminine aesthetic. Highlights: The tailoring and drapery work, seen in an oversized bomber in waxed cotton with stapled sleeves for shape and the oversized denim jacket that’s cinched for a fitted silhouette. The collection launches at hm.com on October 20.

Jinkins, who just graduated from the Royal College of Art in London, was picked as the winner of the H&M Design Award in 2016 by a jury including: Johansson and Margareta van den Bosch, Kate Bosworth, Balmain’s Olivier Rousteing, stylist Katy England, photographer Nick Knight, and Floriane de Saint-Pierre, headhunter and founder of Floriane de Saint-Pierre et Associés. This is the fourth year H&M has given the award, which it grants to students and graduates of fashion and design colleges.

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