H&M Debuts Sustainable Collection Inspired by The Louvre Archives

by Paige Reddinger

H&M unveiled its 2016 Conscious Exclusive Collection and it takes inspiration from the archives of The Louvre museum in Paris. The collection is released in time with The Louvre exhibition “Fashion Forward – 300 Years of Fashion at the Musée des Arts Décoratifs,” which is located in the museum’s west wing.

The collection covers key pieces found in the museum’s fashion archives that include the past three centuries of haute couture. “One of my favorite pieces from the collection is the asymmetric mini dress that draws inspiration from a painting by Gustave Moreau,” said Julia Restoin Roitfeld, who is the face of the campaign. “I love the mix of a conscious, sustainable fabric and an old painting. It’s great to be able to have clothes that are both sustainable and red carpet-ready.”

Materials include organic silk, hemp, recycled linen and Tencel, organic silk, hemp, recycled linen and Tencel blends, and Denimite, a fabric made from recycled worn-out denim. Beads and rhinestones are made from recycled glass. The collection will be available in approximately 180 stores worldwide and online starting April 7. And if you happen to be in Paris in the coming months, be sure to check out the exhibit at The Louvre, which is being sponsored by H&M and will run from April 7 to August 14.

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