Gucci To Launch Shop-in-Shops At Four Dover Street Market Locations

by Paige Reddinger

Gucci is coming to Dover Street Market with shop-in-shops at DSM’s New York, Beijing, Tokyo, and London locations. Each will carry creative director Alessandro Michele’s first collection for Gucci, Fall/Winter 2015 as well as Cruise 2016. Dover Street Market in Ginza, Tokyo will be the first to open—tomorrow, July 25th—as it’s home to DSM’s founder Rei Kawakubo. Following the Tokyo opening will be New York and London on September 10th, during New York Fashion Week. Beijing will open on an undisclosed date this fall.

“We were enthusiastic when Dover Street Market approached us with the idea of this global collaboration, which is emblematic of our new vision for Gucci,” said Gucci’s CEO and president Marco Bizzarri. “Building unique and exciting collaborations with selected specialty stores is a new page at Gucci. I am sure it will be appreciated by our customers and those who are now approaching the brand as it is becoming more intriguing and fashion forward.” The spaces, designed by Michele, will feature concrete panels, old-rose pink carpet, an armchair in cherry red velvet, metal rolling racks, busts upholstered in ochre, red-purple, and green velvet, and screen partitions in old-rose pink velvet. “We have always believed in breaking the rules and taking risks,” said Dover Street Market president Adrian Joffe. “For a company like Gucci to do this was, for me, pretty astounding, and on top of that we loved the collections. They have that wonderful combination of new and traditional as well as being conceptually authentic. We are very proud and honored to be a part of the Gucci revolution.”

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