GQ, SELF, Epicurious Launch Branded Products

by Kristen Heinzinger

GQ swimsuits? SELF yoga gear? Epicurious cookwear? Sign us up! Today Condé Nast announced the three titles will enter the retail scene via partnerships and products, similar to what Glamour has in store with Lane Bryant and what Vogue Living and Dorya furniture have planned for fall. SELF teamed up with Argento SC for a collection of yoga equipment and workout accessories, which launches in department stores, specialty stores, and sporting goods retailers this winter. For something more season-appropriate, GQ is arming men with limited-edition swimsuits via swimwear brand Orlebar Brown. The Orlebar x GQ OB Classic shorts collection includes three patterns based on iconic GQ logos over time, and is available at orlebarbrown.com. And while it has an existing collection of professional-grade pots and pans, Epicurious is expanding its cookware to include kitchen gadgets, which will be sold in JCPenney and Bed Bath & Beyond.

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