Glamour Inks Multi-Tiered Partnership with Lane Bryant

by Kristen Heinzinger
Lane Bryant
Lane Bryant

Lane Bryant / Glamour

Glamour joined forces with Lane Bryant to celebrate the specialty size retailer’s Spring 2016 mantra “This Body.” For spring and fall, the glossy created two plus-size specific special interest publications for the retailer, with images shot by Cass Bird. Iskra Lawrence and Precious Lee star in the fashion spreads; they also appear in a video series on called “How to Wear Everything You’ve Been Told Not To.” The Glamour x Lane Bryant collection lands in stores this fall, and each piece is a collaboration between Glamour’s fashion editors and Lane Bryant’s internal design team. Lane Bryant stores will also feature “Styled By Glamour” vignettes, and associates will be armed with styling tips for the collection.

“We love how Glamour has embraced the mantra of This Body, as the campaign is designed to be relatable for all women, not just Lane Bryant clients. We want her to recognize and embrace her own strengths and flaws as unique parts of herself that make her who she is, and to give her confidence,” said Lane Bryant CEO and president Linda Heasley in a statement. “To have a partnership that allows our brand to continue to make waves in the fashion industry by breaking traditional conceptions of what is considered sexy or beautiful is incredibly exciting.”

“Glamour is thrilled to collaborate with Lane Bryant on this multidimensional program,” said Connie Anne Phillips, publisher and chief revenue officer of Glamour, in a release. “It’s the perfect way to continue Glamour’s mission of helping the modern American woman conquer her world with confidence and style.”

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