Following a year-long stint as CEO at Tamara Mellon, Glenn McMahon has a new role: Come January, he will take over as CEO at Escada. McMahon replaces Bruno Sälzer, who left after his contract expired on November 30 to take over at Bench, a British urban apparel brand. McMahon’s time at Mellon’s namesake label was marked by the label’s e-commerce foray last winter. Before arriving chez Mellon, McMahon spent six years as CEO and president at St. John Knits. Additionally, he’s held executive positions at Dolce & Gabbana, Giorgio Armani Collezioni, Donna Karan, and Ellen Tracy.
“When I acquired the company, the immediate focus was on optimizing operations and improving the financial performance. We are well on track, and now the priority is to elevate the brand, enhance the customer experience and continue the growth and expansion,” Escada’s managing director and chairman, Megha Mittal, said in a statement, alluding to a more aggressive expansion strategy for the German brand. In his new role, McMahon will be based in Munich, where Escada keeps their headquarters.