What: The one lipstick shade that is guaranteed to look good on you, no matter your complexion.
Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline. Williams created a formula that became the first mascara in America, which he named after his sister, Mabel. By 1929 he had expanded to eyeshadows and brow pencils. Maybelline has continued to grow ever since, and is now the number one cosmetics company in the country.
Why: Buying lipstick shouldn’t have to be complicated. Through extensive research, Maybelline took at least one part of the process out — matching a shade to your complexion. The company has uncovered the perfect mixture of pigments and undertones for each shade, to ensure that every single lip color from this collection flatters all wearers. It then tested the lipsticks on 50 women of diverse skin tones.
That being said, you still have options. The Made for All by Color Sensational line is a collection of seven colors, including the satin shades, Spice, Mauve, Pink, Fuchsia, Ruby, Plum, and a matte red.
How (much): $7.49