Forget collabs and capsule collections: Digital Brand Architects (aka DBA) is rolling out Digital Brand Products, or DBP, which will let bloggers build their own lifestyle or fashion labels. There are 10 lines based around bloggers currently in the works; the bloggers include Pink Peonies’ Rachel Parcell, What’s Gaby Cooking’s Gaby Dalkin, Barefoot Blonde’s Amber FIllerup Clark, and more. The lines will include decor items, baubles, and more. DBA launched five years ago and was the first agency to rep bloggers as talent, including Song of Style’s Aimee Song. Daniel Landver will serve as CEO of DBP; he has worked with the likes of BeachMint, Disney, Warner Brothers, and Steve Madden.
“We’ve known we wanted to build a products division since DBA’s inception and having a partner with Daniel’s extensive manufacturing background is the perfect compliment to our brand development expertise,” said Raina Penchansky, DBA’s chief strategy officer, in a statement.
Kendra Bracken-Ferguson (Chief Operating Officer), Raina Penchansky (Chief Strategy Officer), and Karen Robinovitz (Chief Creative Officer)