Bumble Toasts its Hive Pop-Up in Montauk

by Aria Darcella

Since its inception in 2014, Bumble has grown into the preeminent app that celebrates and embraces all different types of connection—friendship, romance, and, most recently, business. In its efforts to expand beyond the screen, the brand has hosted Hive pop-up events all over the country. The latest has arrived at The Surf Lodge, and to celebrate its opening, Bumble founder Whitney Wolfe Herd and Rachel Zoe hosted an intimate sunset dinner party at the Montauk hot spot.


Bumble’s new Hive pop-up at The Surf Lodge (David X Prutting, BFA.com)

The guests—Sara and Erin Foster, Christie Brinkley, Samantha Angelo, Jennifer Meyer, Candice Miller, and more—took in the sunset while sipping on Out East Rosé and Peroni. 


Jamie Tisch, Sara Foster, Lise Evans, Bara Tisch, Ali Wise, Brett Heyman, Sylvana Ward Durrett (David X Prutting, BFA.com)


Whitney Wolfe Herd (David X Prutting, BFA.com)

Bumble fans and guests at The Surf Lodge will also be able to enjoy the Hive pop-up. The space, which includes a photo booth and swag for those with a Bumble profile, among other amenities, will be open through Labor Day weekend.

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