More changes are underway for fashion brands including Rebecca Minkoff, Kenzo, and Alexander Wang. This morning, Kenzo’s creative directors Humberto Leon and Carol Lim announced that they will combine the brand’s men’s and women’s runway shows, beginning with its Fall 2017 collection, which hits the catwalk on Sunday, January 22, at the close of the Paris men’s shows and before Couture Week begins. The creative directors also confirmed that moving forward, they’ll show Kenzo’s main collections on the runway in January and June. Their decision mimics a number of other major fashion brands, who have consolidated their collections and show dates, like Tom Ford, Vetements, Burberry, and Public School.
Rebecca Minkoff is also making changes to her Fashion Week schedule, moving her forthcoming show to Los Angeles on February 4, just days before the official start of New York Fashion Week. The designer joins Tommy Hilfiger in venturing west this season, where Tom Ford and Rachel Zoe will show Fall 2017, too. Minkoff will present yet another see now, buy now spring collection at The Grove—she staged her show on the streets of Soho back in September. She will also partner with the retail destination on various consumer experiences that will provide a “runway-to-retail experience,” reports WWD.
As far as Alexander Wang…the designer is unveiling a new menswear strategy that will consolidate his ready-to-wear and T by Alexander Wang menswear collections under one label dubbed “Alexander Wang,” effective with Fall 2017. The move is an effort to accelerate growth of the brand, of which Wang has recently become CEO in addition to creative director. The collection will range in price from $90 for a solid cut-and-sew T-shirt up to $2,500 for a shearling coat. “My goal with men’s is really to align the offering with what our customer already recognizes,” Wang told WWD. “We’ve found that men do not perceive a distinction between rtw and T by. They see the brand as one, so for us it makes sense to streamline the brand in order to grow it further and to respond to how our customer shops.”