Lots of buzz surrounded Barneys New York’s Upper East Side flagship this weekend, where the department store kicked off the launch of thedrop@barneys. The inaugural two-day event featured 30 exclusive capsule collections and product “drops” as well as designer appearances from Virgil Abloh of Off-White, Mike Amiri of Amiri, Heron Preston, Jerry Lorenzo of FEAR OF GOD, Marcelo Burlon, Greg Lauren, and Francesco Ragazzi of Palm Angels. Customers lined up for the drops, where they were able to shop the collections alongside the designers. Preston spun a DJ set on the evening of day one of the drop, and was joined in the booth by Abloh, Lorenzo and Tracey Mills. The event attracted notable shoppers including Offset, Victor Cruz, Rich the Kid, Slick Woods, and Angela Simmons. Other exclusive releases at thedrop@barneys include Gucci, Alpha Industries, Alexander Wang, A-COLD-WALL*, 424, Ambush, Visitor on Earth, and more. Visitors experienced a wide range of unique installations and activations throughout the store such as “Café FILA at the drop”, an immersive café showcasing an exclusive FILA collection alongside coffee and classic Italian treats, an army tent installation housing Greg Lauren’s capsule collection, a T-shirt bar featuring 25 exclusive graphic T-shirt styles from coveted brands, a curated space by FEAR OF GOD’s Jerry Lorenzo, tattoos by JonBoy presented by GRLFRND Denim, piercings from J. Colby Smith, and more.
Day two of thedrop@barneys featured two panels: the first was “Street Wear: A Women’s World,” with creative consultant Emily Oberg, Visitor on Earth’s Tracey Mills, Our Second Skin’s Anaa Saber, and Barneys New York’s Jackie Kim. The second panel was “The Spirit of DIY,” with A-COLD-WALL*’s Samuel Ross, Greg Lauren, 424’s Guillermo Andrade, and Barneys New York’s Andrew Caldwell. Quite a weekend at Barneys!
