It’s a double dose of Michael Kors with the brand releasing their uber-chic Fall 2018 campaigns for Michael Kors Collection and MICHAEL Michael Kors/Mens. Binx Walton stars in the Michael Kors Collection images with Inez & Vinoodh shooting their first campaign for the house. “I wanted to capture the relaxed attitude that is today’s answer to jet set glamour,” Kors said in a statement. “Inez and Vinoodh, with their love of travel and fashion, were the perfect collaborators for this Fall campaign.”
Another newbie working with the brand is Lachlan Bailey who shot Andreea Diaconu and Baptiste Radufe on New York’s Upper East Side. “I wanted the campaign to evoke a sense of life in New York City as it’s really lived, to catch the day-to-day things people do amidst the energy and beauty of the city,” Kors explains. “There’s a wonderful naturalness and immediacy to Lachlan’s pictures that made him the right choice to tell this story.”
(Lachlan Bailey)
The global campaign debuts this month. The images will also appear on digital outlets, social media platforms, and in traditional outdoor media placement.
(Lachlan Bailey)
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