Why It’s a Good Time to Be Celeb Hairstylist Jen Atkin

It’s a good time to be Jen Atkin. The hairstylist to the stars—Gigi Hadid, Kim Kardashian, and Kendall Jenner, to name a few—is bringing in the big bucks with her model-off-duty inspired hair line Ouai. The brand, which sells products in nearly 300 Sephora stores nationwide, is set to hit all Sephora doors (expanding into the Southeast Asia and Dubai markets) and will reportedly bring in $15 million in sales this year, reported WWD. We should note that the company is just under two years old. Earlier this month, Atkin tapped pals Stephanie Shepherd and Kristen Noel Crawley along with six other women to appear in a new campaign called “Live Life Your Ouai,” showcasing what it means to be a woman. Aktin continues to use her social media power—she has 2M Instagram followers, after all—and celebrity cult-following to their full potential.