Viva Stuart Vevers! Coach has been keeping us on our toes with no shortage of campaigns, initiatives, collabs, and digital talks. The latest endeavor, the Fall Winter ’21 collection, aired this morning on YouTube in the form of a vintage-style TV network. Think: informercials with Jennifer Lopez, Megan Thee Stallion, and Instagram favorite Rickey Thompson, and Michael B. Jordan flipping through the channels undecided whether to stick with a Friends-style sitcom, late night news, or a music video…stars, they’re just like us!
Once again, the collection was a hybrid of new season and archival hits, with a focus on comfort. Vevers enlisted Juergen Teller to shoot the imagery and the official film, which reunited members of the Coach family including Kaia Gerber, Paloma Elsesser, Binx Walton, Jon Batiste, Cole Sprouse, Tavi Gevinson, Riverdale actor KJ Apa, and Sonic Youth’s Kim Gordon with her daughter Coco Gordon Moore.
Watch the 11-minute Fall Winter ’21 collection reveal, with “pre-show entertainment” written and directed by Frances Frances below:
As for the layered, autumnal wares on display? “Creature comforts” was the name of the game, mixing the indoor with the outdoor, fusing eras, and juxtaposing textures. There was no shortage of plush shearling and leather jackets, created in collaboration with the American outerwear brand Schott NYC, and a slightly nostalgic element thanks to corduroy, plaid, vintage pins, kitschy embroidered patches, sweater vests, and customized letterman jackets.
See the full collection below: