Wanderlust Is Shaking Up the Swim Industry

by The Daily Front Row

Presented by T1

With a market so saturated, one must look to challenge the accepted and pave a new path. What was once as simple as an influencer posting wearing your label and building an organic traction is now far more involved. Standing tall in an industry that is currently experiencing an inundation of fast fashion and social heads, Wanderlust Swim takes back the
power and offers customers the ultimate swim experience — from purchase to that very first dive in the ocean.

With such accelerated International interest between fashion icons and influencers alike, the label is committed to elevating not only the designs but their brand identity and operational opportunities to pioneer a modern approach to the industry standard. With five flagships in Bali Indonesia, the label has been challenging the depths of constriction for the past five years. Having entered the illusive and competitive online swim market a little over a year ago the label escalated to quick success with the likes of Elsa Hosk, Camille Cherierre, Alessandra Ambrosio, Gala Gonzalez, Maya Stepper, Whitney Port, Sara Sampaio, Steph Claire Smith, Gizele Oliveira, to name a few, all spotted wearing their favorite
Wanderlust Swim pieces.

Providing consistent, essential styles, Wanderlust plans to grow and expand the company internationally. Most recently, the swim brand launched its HS’19 Collection. This assortment of new suits, modeled by Lea Dina Mohr on the Australian East Coast, will be available online and in Bali storefronts March 11. This collection was inspired by bold ’90s swim, with refined design features, including skinny-strap styles and the brand’s staple shirring signatures — simpatico with a Summer spent abroad.

Written by Madison Nagle

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