Tom Ford’s Perfume Almost Didn’t Get Its Fucking Fabulous Name

by Aria Darcella
Tom Ford

Last year Tom Ford celebrated his Spring 2018 collection with a limited-edition fragrance that carried a particularly cheeky name: Fucking Fabulous. It quickly made our Editor’s Pick list, and despite its hefty price tag (at $310 for 1.7 oz — Fucking Fabulous is fucking expensive), fans quickly scooped it up. The scent became so popular that the brand made it part of the permanent collection. But in a new interview with Business of Fashion, Ford revealed that it almost wasn’t released at all.

“First of all, they didn’t even want to launch it,” Ford said of his talks with Estée Lauder, which owns Tom Ford Beauty. “I kept calling it Fucking Fabulous and I’d get it back with an asterisk. I was like ‘No no, we’re going to spell it out on the bottle.’ They had such a hard time understanding that. They said ‘You can’t put it online, we can’t sell it in Neiman Marcus … Can you call it ‘F-in Fabulous?’”

Fucking Fabulous

(Tom Ford)

Luckily, Ford stuck to his guns. “I knew it would be a hit with that name. I mean come on, for the person who has everything, what do you get them? You get them a bottle of Fucking Fabulous.”

Of course despite its popularity, the perfume continues to deal with issues surrounding its name. Earlier this year it won Fragrance of the Year: Women’s Luxury at the Fragrance Foundation’s FiFi Awards. However when posting about the win on Instagram that night, the Fragrance Foundation listed Ford’s perfume simply as “Fabulous” and even censored the bottle’s image.

A little naughtiness never hurt anyone. And at this point fans have come not just to expect it, but to demand it from Ford. Fucking Fabulous? Fuck yeah.

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