What: Valery Joseph has just relaunched his namesake haircare line, which includes his signature Amplify conditioner. The expert-approved haircare uses a range of ingredients—plus Joseph’s own VJR5 Pro Complex—to strengthen and hydrate your hair.
Valery Joseph Amplify conditioner (Courtesy of Valery Joseph)
Who: Celebrity hairstylist Valery Joseph first released his namesake haircare collection in 2014, with its 2024 relaunch marking a decade of style. Following a childhood of hair-cutting and hair education in Tel Aviv, his first Valery Joseph Salon opened in 2001. He’s since expanded with four salons, with his main location at 1044 Madison Avenue remaining a hotspot on the Upper East Side.
Valery Joseph (Erez Sabag)
Why: The Amplify conditioner adds volume and thickness to hair, further elevated by Joseph’s signature VJR5 Pro Complex. The Complex includes vegan keratin—which is packed with artichoke leaf, rice compounds, wheat, soy proteins, corn proteins, and amino acids—for added hair strength, structure, smoothness, and luster. With added scents of rose, mandarin, and magnolia, the conditioner also brings a soothing and calming finish to your hair routine. The conditioner, however, is just one part of Joseph’s revamped line—which includes four shampoos, three conditioners, and two masks, all designed to keep hair volumized, preserved, nourished, and healthy.
Valery Joseph Salon (Courtesy of Valery Joseph)
How much: $40
Where: ValeryJoseph.com
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