The Hilfiger Family’s Big To-Do

by Eddie Roche
Tommy Hilfiger

Tommy Hilfiger Tommy Hilfiger

The Hilfigers are going to the chapel this Spring. Tommy Hilfiger has released images from their Spring 2015 campaign, ‘I DO HILFIGER’ with the faux-fam hitting Sonoma, California to a wedding ,with Behati Prinsloo cast as the bride. “This season, The Hilfigers celebrate a family wedding with their own twist,” Hilfiger explains. “Inspired by my own family and the spirited heritage of the Tommy Hilfiger brand, the campaign captures a unique, eclectic mix of attitudes and styles. For Spring 2015, our collection fuses a relaxed rock-and-roll edge with our signature stamp that’s East Coast cool. The Hilfigers embody a free-spirited interpretation of the fun and irreverent attitude that’s at the heart of our brand.” The campaign was shot by Craig McDean, styled by Karl Templer, and creatively directed by Trey Laid of Laird + Partners. Once again they’ve brought back Hilfiger family members Arthur Kulkov, Julia Hafstrom, Bernard Fouquet, Daily fave RJ King, RJ Rogenski, Jourdan Dunn and Chloe Blackshire, with new additions Ronja Furrer and Prinsloo coming to the party.  Look for the campaign to start running in March issues with outdoor campaigns appearing in NYC, L.A., London, Paris, Amsterdam, Berlin, Copenhagen, Milan, and top districts in Hong Kong. In other words…you won’t be able to miss it.

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