Slate & Stone, best known for its men’s ready-to-wear, is getting into the women’s market. The brand has enlisted IMG Models stunner Clair Westenberg to star in a new campaign shot by Standa Merhout to launch the collection, available now exclusively at Slateandstoneclothing.com. What prompted the expansion? “I grew up in the apparel business, watching and learning from my father who specialized in women’s fashion,” Slate & Stone creative director Jeffrey Jacobs told The Daily. “With the success of the Slate & Stone men’s collections, it was a natural progression for us to begin designing a women’s collection. In recent years, I’ve seen the women’s fashion industry turn a bit more masculine in terms of trends. I thought it would be interesting to take our men’s design aesthetic and apply it to a women’s collection. The result is luxe-yet-simplistic separates with a contemporary approach to his-for-her dressing.” The brand has also cast Soul Artist Management mod Alex Valley to front its men’s campaign for fall.
