Selena Gomez is back in her third campaign as the face of Coach. Steven Meisel shot the “Bad Liar” singer in the Fall 2018 collection resting on a vintage car carrying the Dreamer bag, a new silhouette featuring the Signature print, embroidery and leather detailing. Coach brought along their A-Team of collaborators to the shoot with creative direction by Fabien Baron, makeup by Pat McGrath and hair by Guido Palau.
This season, the Coach campaign includes brand ambassadors Japanese actress and model Kiko Mizuhara, Chinese actress Guan Xiaotong, and Chinese actor Timmy Xu. Models Ali Latif, Blesnya Minher, Joaquim Arnell, Lily Nova, Nina Gulien, Remington Williams and William Grant also appear in the campaign.
“I love the way that we have pushed the Coach gang further this season to be more unique, diverse and just overall cool in their attitude,” creative director Stuart Vevers said in a statemet. “It’s how I see people here in New York enjoying wearing clothes and just feels really relevant to me.”