Proenza Schouler Launches Fall 2015 Ad Campaign Shot By David Sims

by Paige Reddinger

Proenza Schouler has launched its first multi-model ad campaign for Fall 2015 shot by David Sims. The roster of beauties included Liya Kebede, Anne Catherine Lacroix, Karolin Wolter and Liisa Winkler. The shoot was art directed by Peter Miles, featuring the women in various action poses creating shadows on the white walls. The gang of supermods reflected the tribal feeling of the clothing. We can’t wait to get our hands on those silver bangles and the black and white wide-leg pants worn on Kebede. Stylist Marie Chaix put together the chic ensembles while hair, which came pulled away from the face with black headbands, was done by Akki, and the minimalist makeup was done by Lucia Pieroni.


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