Net-A-Porter and MR PORTER Partner with Blade

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Net-A-Porter and MR PORTER are partnering with Blade to “instantly” heliport merch to the East End this summer (NYC denizens already enjoy same-day delivery year-round). To kick off the partnership, which begins today, the e-tailers are offering a Hamptons Getaway Kit for a cool $1,400, which includes two one-way Blade tickets to the Hamptons and a selection of summer travel items. Also included: Frends headphones, a Smythson cosmetics case, a towel from The Beach People, and Hampton Sun sunscreen. The MR PORTER version includes items like a Want Les Essentiels washbag, Shinola luggage tag, and an Aesop grooming kit. Net-A-Porter is also introducing a Hamptons Concierge service team of fashion advisors to help curate the parfait summer ensemble, dinner party gift, or beach essentials.

“We are always looking at ways to go the extra mile when it comes to service,” said Alison Loehnis, president at Net-A-Porter and MR PORTER, in a statement. “Bringing same-day delivery to the Hamptons for the summer months is now an integral part of our East coast offering, and this year our partnership with Blade takes it a step further. We’re not only offering to deliver your luxury purchases, but to deliver you, direct from Manhattan, in one of our Net-A-Porter and MR PORTER branded Blade helicopters. It’s a super exciting first for us.”

The service applies to orders placed by 12 p.m., with deliveries making it to doorsteps between 5 and 9 p.m., seven days a week, and lasts through Labor Day. It’s offered in Amagansett, Bridgehampton, East Hampton, West Hampton, Montauk, Sag Harbor, Sagaponack, Southampton, Wainscott, and Water Mill.

Kristen Heinzinger is the Senior Editor of The Daily Front Row/Daily Summer.

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