Net-A-Porter Heads to Paris for Fall/Winter ’17 Campaign

by Kristen Heinzinger

Bonjour, Paris! Net-A-Porter headed to the City of Light for its Fall/Winter ’17 campaign, enlisting models Luna Bijl, Mayowa Nicholas, Jing Wen and Radhika Nair to portray modern global women. The campaign, shot by Gregory Harris, highlights five key trends: Color Confidence, Dark Florals, Power Suiting, Cozy Dressing, and Disco Glam. The styling (by Morgan Pilcher) taps into the e-comm site’s vast well of designers, from icons—Gucci, Prada, Balenciaga, Calvin Klein, and Chloé—to more contemporary brands—Wanda Nylon, J.W. Anderson, Sacai, Magda Butrym, and Emilia Wickstead. 

“Our campaign showcases the distinct fashion point of view that our team of expert buyers brings to the season,” said Alison Loehnis, president at Net-A-Porter and Mr Porter. “We style our campaign to reflect how our fashion forward customer would interpret the trends, sampling from different designers for ready-to-wear, and complementing it with shoes, bags and jewelry.”

Check out the campaign, below.

Creative Director: Jon Wetherell
Stylist: Morgan Pilcher
Fashion Assistant: Kendal Boyle
Hair Stylist: Shon
Make Up Artist: Sally Branka
Production: North Six
Producer: Dominique Taylor

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