Replete with plenty of kitschy and cheeky touches from creative director Jeremy Scott, Moschino officially opened their first store in the U.S. yesterday. Located in Los Angeles, where Scott currently resides, the space fills the former Hadid Gallery space on Beverly Boulevard. Stocked with ready-to-wear for both women and men, the label’s signature accessories will be on hand as well, including bags, shoes, scarves, plus phone and camera cases. Scott’s first fragrance chez Moschino will be available alongside a various selection of the maison‘s scents. Also currently shoppable: the Spring Barbie-inspired collection and pre-spring’s lineup of black, gold, and denim pieces.
So, when can New York expect to see its own Moschino outpost? Sometime this Spring, the brand plans to open up shop in Soho, following on the heels of a new Milan shop this May. Additionally, the label is revamping its 13 pre-existing stores as well as the 150 shop-in-shops they currently operate. They’re also looking to expand to key cities such as Tokyo, Miami, Berlin, Madrid, and more in the near future. Bien sûr, the shops will aesthetically be marked with Scott’s signature playful touch.
