These days, it seems like everyone is working a gazillion jobs, pursuing infinite passions, and traveling all over the world. Over the coming days, we will be introducing you to a handful of the East End’s top talents whose success is generated by their magical ability to mix it all up. Meet Garrett Neff!
Various Hustles: “I spend 80 percent of my time working on my men’s swim and resort brand, Katama (and spend 100 percent of my time thinking about it), and I’ve got my hands in everything — designing, producing, picking, packing, shipping, planning, booking flights, paying bills, sending invoices, merchandising, sending line sheets, cleaning our Airstream trailer, and pitching ideas to potential partners. I also work for other brands as male model talent, which was my initial exposure to this industry. Family photos from Martha’s Vineyard formed the basis for Katama. My dad, uncles, and grandfather would all wear their running, tennis, and golf shorts swimming after their respective sports.”
How I Mix It Up: “No two days look the same, and I’m thankful for that! The creatives, publications, and brands I work with as both a business owner and model keep me constantly on my feet. I love every minute of it — the glamorous and the not-so-glamorous bits — and I appreciate my ever-shifting schedule and roles. I’m consistently looking for new ventures; I co-own restaurants in Philadelphia, Stock and Res Ipsa Cafe, and some more are on the way.”
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Travel Philosophy: “It’s so important not just to travel, but to do so beyond your comfort zone, to learn about the cultures and people of the places you visit.”
Career Goals: “To create products that reduce our carbon footprint and help clean up the oceans. Katama now uses upcycled fabrics while maintaining our high quality — and there are always ways to improve!”
Hamptons Obsessions: “The Hamptons are what you make them, and I love that sense of ’choose your own adventure.’ There’s the commercial element, which you can experience in an afternoon, and then in the evening, end up at the beach for a rustic, meaningful dinner with loved ones. No matter what you’re doing, I think when everyone is out of the city and back in touch with nature, it brings out the best in people.”
Read the complete new issue of The Daily Summer below!
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