Mario Testino Launches Site, Mira Mira

by Sydney Sadick


Legendary photographer Mario Testino isn’t taking the digital age for granted. In fact, this morning, Business of Fashion broke the news that Testino launched a new platform that capitalizes on the power of new media called Mira Mira (translation: look look). The site will feature Testino’s collection of unpublished images, travel diaries, behind-the-scenes takes from his popular Instagram-based Towel Series, his philanthropic work, and—as if that weren’t enough—a new podcast with a conversation between Testino and supermodel Kate Moss. “[Mira Mira] allows me to show and communicate what I’ve seen, what I’ve looked at, what I’m liking,” Testino told BoF’Lauren Sherman. “For 35 years, I worked through my editors and clients. It’s always, at the end of the day, their voice. I am part of the process, but it is Anna Wintour who decides American Vogue, or Christopher Bailey who decides Burberry, or Michael Kors who decides Michael Kors,” he says. “Today I could exist regardless of whether the fashion people like me or not. We see a lot of people who have huge followings and my business hasn’t looked at them or has missed them. It’s quite an interesting time in that sense for me.”

LONDON, ENGLAND - FEBRUARY 23: (Editors Note: Image has been digitally altered) Mario Testino and Kate Moss attend the Burberry Prorsum show during London Fashion Week Fall/Winter 2015/16 at Perk's Field on February 23, 2015 in London, England. (Photo by Gareth Cattermole/Getty Images)

Mario Testino, Kate Moss [courtesy of Getty Images]

Bella Hadid is the latest face (the 119th, to be exact) to be featured in Testino’s Towel Series, which has featured everyone from Naomi Campbell to Britney Spears to Derek Zoolander. The series kicked off with Moss in 2013, and since then has become quite the draw for his 2.5M (and counting) Instagram followers. You can check out behind-the-scenes moments from Hadid’s portrait project in a section called “Under The Towel” on Mira Mira, here


Tonight, Testino will be honored at the advertising industry’s Clio Awards in New York City, where he will receive the Lifetime Achievement Award.

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