(NEW YORK) Still catching up on your stack of Dailys in print? Of course you are! We saved a few gems from our glossy pages to share online apres-NYFW. First up, a branded-content primer…
BY PAIGE REDDINGER
The OC Annual
Editor-in-Chief: Rory Satran
Vibe: Dazed & Confused meets Vice meets a Klonopin prescription
Sample Contents: The debut issue has a sports theme. (Adam Kimmel gets cut at Clay! Masha Orlov hits the Reebok Sports Club!)
Price: $25
Pages: 287
Estimated Weight: 3 pounds
Ad Count: Zero
Boldface Bylines: Bruce Weber, Terence Koh, Jessica Craig-Martin, Vice vets Jesse Pearson and Tim Barber, Theo Wenner, Roe Ethridge
Credits: Adidas has a whopping 75; American Apparel has 21
Acne Paper
Editor-in-Chief: Thomas Persson
Vibe: Fantastic Man meets The New York Review of Books 4 Kidz
Sample Contents: “Walking With Fran Lebowitz, Guardian of the City of New York”
Price: $17.99
Pages: 265
Estimated Weight: 2.5 pounds
Ad Count: One (Givenchy)
Boldface Bylines: Brigitte Lacombe, Vogue regular Eric Boman, Roe Ethridge, Mattias Karlsson, and stylist Marie Chaix
Room to Breathe: Karlsson’s fashion spread runs 18 pages, and Chaix’s shoot with Karlie Kloss takes up 11!
Acne Credits: 20
Net-A-Porter.com
Editor-in-Chief: Ex–Harper’s Bazaar UK EIC Lucy Yeomans
Vibe: Bazaar, but even more shoppable! A print version launches this fall.
Sample Contents: Hilary Rhoda, Liya Kebede, Karlie Kloss, and Natalia Vodianova “dish” about stuff. Ahem.
Ad Count: The gang’s all here! Jason Wu, W Hotels, Rolex, Jo Malone, Tiffany & Co. Watch your back, Carol Smith!
Audience: 3.6 million
Best Quote: “I’m lucky at US Vogue as I’m given a bit more leeway and time, because I’m old, I think.”—Grace Coddington
Boldface Byline: Paolo Roversi!
Asos Magazine
Editor-in-Chief: Melissa Dick
Digital or Print? Les deux!
Vibe: Nylon meets…Nylon
Ad Count: L’Oreal, Colgate
Sample Contents: Azealia Banks and Aubrey Plaza have both done covers, and Mad Men star Vincent Kartheiser made yet another appearance in the January issue. Plus! Homeland star Morgan “Dana Brody” Saylor reveals her celeb crush (Chace Crawford).
Boldface Bylines: Ummm…
Product Pages: 20
Bloggers Featured: 3
Advertorials: 2
TheAesthete.com
Editor-in-Chief: Adrian Mainella, host of Canada’s Fashion File TV show
Vibe: Insider-y but accessible
Sample Contents: “Bret Easton Ellis Tells Us Why Porn Works”
Ad Count: Zero
Who’s Paying for It: Joe Mimran, Club Monaco founder and current owner of Canadian retail giant Joe Fresh
Boldface Bylines: Annabel Tollman, Frank de Jesus, Cintra Wilson, Julie Gilhart, Doug Friedman, and just about every other sought after styliste-about-town
What’s for Sale? Nada
Best Quote: “The last book I read was Catcher in the Rye, and I wish I had caught her. Just kidding, and this will be the last question you ask me.” —Stanley Tucci
What Else Is in the Mix? Michelle Harper confesses her love of wigs!
