Another Jenner is entering the beauty biz! MAC Cosmetics is taking last February’s Caitlyn Jenner collab to new levels. What started as a single pink lipstick to promote the MAC AIDS Fund’s Transgender Initiative has multiplied into a whole line of makeup that’s meant to champion “all ages, all races, and all sexes,” according to the press statement. If the Jenner/Kardashian clan’s perennial success with both TV and products are any indication, this will be a big seller. Products include everything from false eyelashes to eyeshadow with names like Malibu Bronze and Worthy, lipsticks in Authentic Red and Rockit! beige, and Cremesheen Glass in Kindness gold and Tolerance purple. These ought to give Kylie’s Lipkit a run for its money—though Caitlyn’s lip products for MAC retail for around $17 compared with $29 for Kylie’s Internet-breaking Lipkits. The line debuts on January 5 in MAC stores and maccosmetics.com worldwide.