La Perla debuted its first ready-to-wear collection in New York last night where Gwyneth Paltrow held court front row and a whirlwind of A-list models showed up to show off the new collection. Naomi Campbell opened the show in royal blue silk negligee meets cocktail dress with a matching wool coat trimmed in black lace on top. Following her famous strut was Sasha Pivovarova in a blue and black checked skirt suit, and later, Lindsey Wixson in a blue crop top and matching pants, Joan Smalls in a sexy playsuit, and so on. After walking the runway the models returned to various rooms to pose in the “La Perla Manor” set, a replication of a house that was strewn with florals and greenery to mimic British gardens.
“This season we put the bras into the clothing front and center, exposed,” said creative director Julia Haart backstage. “We’ve done that to shorts, we’ve done that to dresses, we’ve done that to sweaters, and we’ve done that to gowns. The idea is that it’s only one piece. You put it on and you walk out the door. There’s nothing underneath.” She also added that the ready-to-wear collection ranged from outerwear to casual to workwear to eveningwear—although it mostly seemed like the latter. It’s hard to imagine any of these looks in the office and hardly any of them are casual, but the La Perla woman’s idea of casual is probably not like the rest of the world’s. Haart also added that she had incorporated stretch into every fabric—even the French lace from Calais—so that her woman could move freely in the clothing.
“To me when a woman is constricted in a society where she doesn’t have so much freedom, she’s always told to cover up, so to uncover is to break free,” said Haart. “I love that in this collection the bra is front and center. Let’s enjoy our curves. Let’s embrace them. Let’s not hide them. And yet, we can be taken seriously and be powerful, confident, independent, successful, and strong.” One thing is for sure…one needs confidence for days to wear these looks, and the La Perla woman has it in spades.