The man. The myth. The legend. Kurt Geiger’s brand celebrates its golden anniversary this year, meaning 50 years of keeping you on your toes. To celebrate their longevity, they’ve brought the focus back to where it all began…across the pond. British mods Sam Rollinson and Louis Simonon (son of The Clash guitarist Paul Simonon) were shot and styled for Geiger by Sarah Richardson and Erik Torstensson and pay homage to the brand’s history in their Fall campaign. Look for the celebration to continue later this year with a commemorative limited-edition collection and, naturally, a big party.