Kate Spade Premieres #MissAdventure Season 2

by Kristen Heinzinger
#missadventure

Here’s a temporary fix for your impending case of spring fever: Kate Spade New York released the second season of its popular mini series #MissAdventure, and this time, Zosia Mamet plans a weekend getaway with Kate Spade newbies Lola Kirke, Kat Dennings, and Marisa Tomei. The gals arrive at what seems to be an AirBnB on steroids for what they planned to be “The Perfect Weekend” (the title of the bit), but it turns into a comedy of errors—from accidental deliveries (bridal party accessories and a “Happy Retirement” cake) thanks to the latest-greatest app to a party-crashing next-door neighbor to a bouncy castle workout sesh.

“Our increasingly popular MissAdventure series has secured over 70 million views globally,” said Deborah Lloyd, president and chief creative officer of Kate Spade New York, in a release. “Our objective is to present the film as ‘entertainment’ over ‘advertisement,’ with engaging, shop-able content people just want to watch – similar to a TV series.  This extremely talented and witty group of women perfectly embody our ‘Kate Spade New York girl’ in a hilarious and unexpected way.”

Check out the full episode below, and stay tuned for what’s next from the Kate Spade crew.

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