Kate Spade New York announced plans today to donate $1 million to suicide prevention and mental health awareness causes, starting with $250,000 to the Crisis Text Line. The brand will be matching donations to the Crisis Text Line from today until June 29th, up to the amount of $100,0000. (Donation can be made HERE.) They will also be hosting a Global Health Awareness Day for employees in corporate and regional offices, as the first installment of a Wellness Program that the company is rolling out in the new few months.
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” Anna Bakst, Brand President and Chief Executive Officer of Kate Spade New York said in a statement. “The outpouring of love on social media and in our shops from customers of all ages has been overwhelming and moving. It is such a beautiful reflection of how much Kate was loved.”
According to the National Alliance on Mental Health, in the United States, 1 in 5 adults experiences a mental illness, and suicide is the 10th leading cause of death in the country. Nearly 60% of adults with a mental health illness did not receive mental health services in the previous year.
Spade, who cofounded the company in 1993, was found dead in her New York apartment by apparent suicide on June 5th. She was 55.
To speak with a Crisis Text Line counselor, text “HOME” to 741741. Or, make a Kate Spade New York-matched donation to Crisis Text Line here.
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